Audionamix at NAB

Audionamix attended NAB where we were able to demonstrate our services. One of the largest trade shows in the world, and certainly the largest for the digital media sector, the NAB Show provides a forum for over 90,000 professionals representing over 1,500 media companies to gather together and discuss industry developments and issues. Attended by several influential media professionals, including Ted Sarandas, Netflix’ Chief Content Officer, this show fosters an unrivaled environment of innovation.

We had the pleasure of demonstrating to attendees how ADX Technology creates new ways of generating revenue for our clients. NAB 2012 is all about discovering the untapped possibilities of digital media and, in line with that philosophy, ADX technology helps media companies uncover new opportunities for their content. If you attended NAB 2012 and did not have the chance to meet with us, please feel free to contact us at sales@audionamix.com for more information on how we can take your business to the next level.

Audionamix Reaches For The Clouds

Audionamix is proud to be a member of the Digital Entertainment Group (DEG), an alliance of entertainment industry professionals that engage in ongoing discussions about entertainment industry innovations, evaluating new platforms and promoting established categories. On April 10th, Audionamix attended the DEG Spring Membership Meeting held in Beverly Hills. The event was hosted by Universal and focused on the future of digital entertainment. One of the key trends discussed are new ways to promote content through UltraViolet, the company that has set the standard in cloud streaming services.

The keynote speaker, Ben Swimburn, managing partner at Morgan Stanley, hosted a presentation entitled “Hollywood Reaches for the Clouds,” which outlined the current state of the digital entertainment industry as well as the discussing the unique opportunities created by cloud streaming services.

As cloud computing expands its applications across industries and services, we continue to uncover how this seemingly-limitless platform holds untold prospects for the entertainment industry. Audionamix and other media companies are looking for ways to maximize this distribution channel to provide better quality and service for companies and consumers alike.

Audionamix Research Team Attends ICASSP

The Audionamix Research team attended ICASSP 2012 in Kyoto last month (www.icassp2012.com). This event is the major conference about signal processing, with a strong focus on audio, speech and music processing. Audionamix presented two papers detailing the first results of the Audiohelix project. In this project, Audionamix investigates the combinations of its advanced audio representations and efficient bioinformatics search algorithms. Interestingly, a trend at the conference was how applications of source separation are becoming more and more diverse, e.g. automatic speech recognition, speaker diarization and speech enhancement. Audionamix is currently investigating these new applications and we are excited about the potential our technology has for contributing to this growing field.

Meet the Team: Adam Chuck, Vice President of Sales

Audionamix would like to welcome Adam Chuck as VP of Sales for Audionamix. Adam Chuck is a senior sales executive with over 20 years experience in the entertainment industry, and he brings to Audionamix a broad range of skills including sales, post-production, negotiating and project management. He cultivated extensive experience and connections within all of the major studios and in most major markets, and specializes in the European and Asia-Pacific markets.

As Technicolor Senior Vice President, North American and Worldwide Sales, Adam served on the team negotiating long-term agreements with major studios, including Warner Bros., Universal Studios, Focus Films, The Weinstein Company, Overture Films, and IMAX Corporation. He managed a sales and marketing staff of 28, including 18 internationally. Additionally, he was responsible for North America and worldwide customer relations, coordinating customers’ needs in creating elements for international distribution with laboratories in London, Rome, Madrid, New York, Toronto, Vancouver and Bangkok.

Adam’s international expertise includes creating a presence at film festivals and film markets such as Cannes, Sundance, ShowWest, Mifed, Show Canada and American Film Market. Through his efforts, Adam grew Technicolor’s international release business by over 50% by negotiating new sales agreements with international sales companies, among them, New Line International and Summit International.

We are happy to extend an enthusiastic welcome to our new colleague, knowing that his expertise and track record mean a deeper and more diverse penetration of ADX technology into new markets and high-quality service to our clients.

Inspired Audio Solutions, When You Need It

Audionamix not only excels at innovation, we also provide novel solutions for urgent audio dilemmas. This past holiday season, for example, a major advertising firm found themselves facing a seemingly insurmountable problem.

The company had selected Brenda Lee’s famous song Rockin’ Around the Christmas Tree for a national television commercial campaign. As you might imagine, the selection of music for an advertisement is a thoughtful, calculated, and important process. Bottom line: they needed that exact song. Problem: the vocals were clashing with the voice-over and no instrumental version of the song existed.

Again, modern musical applications are foiled by the shortcomings of past technology. Until recently, vocals and instrumental tracks have been inextricable from each other. If you want that voice alone, or that music alone, you are out of luck. Until ADX!
Using our Instrumental Creation service, Audionamix provided an instrumental version of the Brenda Lee recording within 24 hours. The commercial was finalized and approved for the holiday campaign and launched in time.

It is truly rewarding to be able to solve a seemingly unsolvable problem, but it is an added bonus when you can deliver in record time. For Audionamix, developing creative solutions for pressing problems is all in a day’s work.